By Jim Hagarty
The history of the Chevy “bowtie” logo is rich and interesting. It has been around forever and only in recent years has it always appeared in the gold colour you see above. Over the years, it has come in slightly different styles and colours and sizes. But now it is solid gold.
It is also everywhere I look. When I was a teenager, I knew the names and designs of every Chevy on the market. I remember the family sedan. It came in the basic Biscayne, then the slightly better Belair and finally, the Impala, the luxury model. Then GM came along and added the Caprice to the the mix and I kind of lost track after that. On the farm, we always had a Biscayne.
But now, only the Impala is left to carry on.
And the bowtie is everywhere. Any little box with doors, windshield, tires and an engine I see zooming by on the highway is likely to have a bowtie on it. An oversized, gigantic bowtie. Gold, of course. I have no idea the names of most of these vehicles. Some are nice, some are pretty plain. I don’t know how many of them are made in North America.
I would not be the least surprised to see a kid’s tricycle go by with a big gold bowtie on the back. Or a scooter. A wheelchair. It seems if if it has wheels and moves, the gold bowtie affixer will hit it.
But at least Chevy seems to be thriving and surviving.
That’s good.
