By Jim Hagarty
2016
It’s a bit scary how the Internet works these days. A week ago, I did a search through Google to find out if there was any way I could fix a Danby mini fridge we bought and which has quit cooling its interior. As could be expected, there were dozens if not hundreds of results from my search, including several YouTube videos with step-by-step instructions on how to take apart a fridge and get it going again. Of course, I can’t take any of those ideas to heart as fridge dismantling and repair are beyond my skill set. I need to return to the store where I bought the darn thing and seek some solution that doesn’t involve fridge surgery.
Almost immediately after I conducted my initial search, displays of ads promoting Danby fridges began appearing on every single website I clicked on. And now, on every news site I visit throughout the day, there they are lots of pictures of Danby fridges and exhortations to buy, buy, buy.
So, robotically, the Internet recognized my search for information about how to fix a Danby and has been peppering me with ads for Danby ever since.
My next search will be: What is the skimpiest bikini ever made in the history of women’s bathing suits? With any luck, my Internet ad life will be vastly improved.
